29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Alexia Ulibarri

Mexico

Alexia Ulibarri is a Mexican womenswear label founded in Mexico City in 2009 by the designer of the same name. It produces couture, ready-to-wear, bridal and accessories from its Maison AU atelier.

Facts
Founded2009
FounderAlexia Ulibarri
BaseMexico City
AtelierMaison AU
Websitealexiaulibarri.com
Segment
Luxury
Categories
WomenswearAccessories
Sales channels
Own storesWholesaleDepartment stores

What is Alexia Ulibarri?

Alexia Ulibarri is an eponymous Mexican fashion house founded in 2009 in Mexico City. The designer trained at Istituto Marangoni in London in 2005 and worked with the Tata-Naka sisters and María Grachvogel before launching her own label with the debut collection Dark Romance.

Products and positioning

Designs are produced in the brand's Maison AU atelier in Mexico City. The house is inspired by the stories and personalities of women and explores the tension between past and present through materials, cuts and technology.

  • Haute couture
  • Prêt-à-porter
  • Bridal line
  • Accessories

Distribution

The label has been presented in London showrooms and at trade fairs such as Coterie New York, and its pieces were sold at the Mexican department store El Palacio de Hierro for more than eight years. It has shown more than 32 collections at Mercedes-Benz Fashion Week Mexico and has presented in Paris, including the Autumn/Winter 2024 collection BERTHE.

Collaborations

Alexia Ulibarri has collaborated with Disney, Amazon Fashion and Air France, and received the 2024 Endeavour Award for Mexican Pride.

Why it matters

The brand is one of the established names of contemporary Mexican design, showing how a Mexico City atelier can build international visibility through runway presence and brand collaborations.

Frequently asked questions

Who is Alexia Ulibarri?

Alexia Ulibarri is a Mexican fashion designer who founded her eponymous label in Mexico City in 2009.

What does Alexia Ulibarri make?

The house makes haute couture, ready-to-wear, a bridal line and accessories.

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