29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Pineda Covalín

Mexico

Pineda Covalín is a Mexican fashion house founded in 1995 by designers Cristina Pineda and Ricardo Covalín. It is known for silk scarves, ties and bags with prints inspired by Mexico's indigenous cultures.

Facts
Founded1995
FoundersCristina Pineda, Ricardo Covalín
BaseMexico City
SignaturePrinted silk scarves and ties
Websitepinedacovalin.com
Segment
Premium
Categories
AccessoriesBagsWomenswearMenswearHome
Sales channels
Own storesMarketplacesE-commerce

What is Pineda Covalín?

Pineda Covalín is a Mexico City brand created in 1995 by Cristina Pineda, a fabric and arts designer, and Ricardo Covalín, an industrial designer. The company describes its work as a cultural rather than a fashion product.

History

The business started by making cufflinks and ties for corporate clients such as Coca-Cola and Volkswagen. Its first retail sales were in Mexico City museums, including the National Museum of Anthropology and the Palacio de Bellas Artes, before expanding into hotels. In 2006 the brand served as a Mexican fashion ambassador at the United Nations.

Products and positioning

Collections include silk scarves, ties, kerchiefs, handbags and home items such as cushions. Designs draw on indigenous cultures including the Huichol, Maya and Zapotec, as well as Mexican architecture, painting, codices, gastronomy and contemporary art.

Distribution

  • More than 40 points of sale in Mexico
  • A boutique in SoHo, New York
  • Projects in Panama and Qatar
  • An official store on Mercado Libre

Why it matters

Pineda Covalín is one of the best-known Mexican accessories brands to turn the country's cultural heritage into a premium, exportable design identity.

Frequently asked questions

Who founded Pineda Covalín?

Pineda Covalín was founded in 1995 by Mexican designers Cristina Pineda and Ricardo Covalín.

What does Pineda Covalín sell?

The brand sells silk scarves, ties, kerchiefs, handbags and home items with prints inspired by Mexican culture.

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