14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

LORRETI

Bulgaria

LORRETI is a Bulgarian womenswear brand specialising in formal and occasion dresses. It designs evening gowns, cocktail dresses, jumpsuits and accessories for proms, weddings and other events.

Facts
CountryBulgaria
FocusFormal and occasion dresses
OccasionsProm, wedding, graduation, parties
MaterialsLace, satin, sequins
Websitelorreti.com
Segment
Premium
Categories
WomenswearAccessories
Sales channels
Own storesE-commerce

What is LORRETI?

LORRETI is a Bulgarian fashion brand focused on formal womenswear. Its collections are built around dresses for special occasions, styled across formal, cocktail and couture looks.

Products and positioning

The core of the offer is the dress, organised by length and silhouette, from long and short gowns to fitted and cut-out designs. Materials include lace and satin, and many pieces are embellished with sequins or stones. The range covers:

  • Evening and cocktail dresses
  • Bridal, bridesmaid and wedding guest dresses
  • Prom and graduation ball gowns
  • Jumpsuits
  • Accessories such as belts, jewellery, hair accessories, scarves, gloves and veils

Occasions served range from proms, weddings and christenings to office events and parties. The brand emphasises unified sizing and issues a certificate of uniqueness with its gowns.

Distribution

LORRETI sells through its own stores in Bulgaria and an online shop with prices in euros, and communicates with customers through Facebook, Instagram and TikTok.

Why it matters

LORRETI is an example of the occasionwear specialists found across Central and Eastern Europe, where demand for prom, graduation and wedding dresses supports focused domestic brands with their own retail networks.

Frequently asked questions

Where is LORRETI from?

LORRETI is a womenswear brand from Bulgaria.

What does LORRETI sell?

LORRETI sells formal, cocktail and bridal dresses, jumpsuits and occasion accessories.

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