14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

RUE de FEMME

Denmark

RUE de FEMME is a Danish womenswear brand based in Risskov near Aarhus. It designs seasonal collections of dresses, blouses, shirts, trousers, knitwear and outerwear in sizes from XS to XXL.

Facts
OriginDenmark
Company addressRisskov, Denmark
Size rangeXS to XXL
LinesSeasonal collections and Essentials
Websiteruedefemme.com
Segment
Mid-market
Categories
Womenswear
Sales channels
E-commerceWholesale

What is RUE de FEMME?

RUE de FEMME is a womenswear label from Denmark, with its company address in Risskov, on the northern edge of Aarhus. It designs complete seasonal wardrobes for women and sells them through its official brand site and webshop.

Products and positioning

The brand covers the full range of everyday womenswear, with an inclusive size run from XS to XXL:

  • Dresses, blouses and shirts
  • Trousers, skirts and shorts
  • Blazers, knitwear and outerwear
  • T-shirts and tops

Collections are released through the year, with pre-fall, fall and winter drops alongside an Essentials line of recurring basics. Prices sit in the mid-market range for Scandinavian womenswear.

Distribution

RUE de FEMME sells directly via its Danish webshop, priced in Danish kroner.

Why it matters

RUE de FEMME belongs to the large group of Danish mid-market womenswear brands outside Copenhagen that combine their own e-commerce with a wholesale network of boutiques, a model that has made Denmark one of Europe's most productive markets for contemporary womenswear.

Frequently asked questions

Where is RUE de FEMME from?

RUE de FEMME is a Danish womenswear brand based in Risskov, near Aarhus.

What does RUE de FEMME sell?

RUE de FEMME sells womenswear including dresses, blouses, trousers, blazers, knitwear and outerwear in sizes XS to XXL.

All brands