Jovani
Jovani is a family-owned New York fashion house founded in 1983 by Jacob Maslavi and his sons Abraham and Saul. It designs prom dresses, evening gowns and occasionwear sold through retailers and online.
| Founded | 1983, New York City |
|---|---|
| Founders | Jacob, Abraham and Saul Maslavi |
| Headquarters | New York, United States |
| Ownership | Family owned |
| Focus | Prom and evening wear |
| Website | jovani.com |
What is Jovani?
Jovani is a womenswear company headquartered in Manhattan's Garment District. It was founded in New York City in 1983 by Jacob Maslavi together with his sons Abraham and Saul Maslavi, and it remains family owned.
Products and positioning
Jovani focuses on prom and evening wear. The collections span prom dresses, formal evening gowns and other occasion dresses, with an emphasis on statement design and embellishment.
- Prom dresses
- Evening and red carpet gowns
- Occasionwear for formal events
Distribution
The brand sells through a network of retailers, including luxury department stores such as Neiman Marcus, and through its own website.
Why it matters
Prom and evening dresses form a distinct seasonal business in the United States, and Jovani is one of its best known names. Its longevity as a family company shows how a focused occasionwear specialist can sustain a wholesale model over four decades, with the founding family still involved across generations.
Frequently asked questions
Who owns Jovani?
Jovani is family owned; it was founded in 1983 by Jacob Maslavi and his sons Abraham and Saul.
Where is Jovani based?
Jovani is headquartered in New York City.