Bayo
Philippines
Bayo is a Philippine womenswear brand that began in the early 1990s and is known for white button-down shirts. It sells classic, preppy women's separates through its own stores in Metro Manila and the provinces.
| Origin | Philippines |
|---|---|
| Founded | Early 1990s (exact year not given) |
| Creative director | Anna Marie Lagon (2017) |
| Signature item | White button-down shirt |
What is Bayo?
Bayo is a womenswear brand from the Philippines. A 2017 article in The Philippine Star said it was born in what it called a breakthrough period in Filipino retail and had been in business for 25 years, which points to the early 1990s. No exact founding year or founder is given in that source.
Ownership and leadership
The article reported that the Lagon family fully acquired the brand about two years earlier, after first joining as a vendor and later as a manufacturing partner. Anna Marie Lagon is creative director.
Products and positioning
Bayo makes womenswear separates and is known for white button-down shirts. A designer collaboration with FL included skorts, button-down dresses and long-sleeved polos. The brand's style is described as classic and preppy with a sophisticated signature, and its customer as an active, social and well-travelled achiever.
Distribution
Bayo operates stores in Metro Manila and the provinces, in malls such as SM Mall of Asia, Glorietta, SM Megamall, Greenbelt and SM North EDSA. In 2017 the brand aimed at an international market but was not yet sold abroad.
Frequently asked questions
Where is Bayo from?
Bayo is a womenswear brand from the Philippines, with stores in Metro Manila and the provinces.
What does Bayo sell?
Bayo sells women's separates, notably white button-down shirts, in a classic and preppy style.