Kamiseta
Kamiseta is a Filipino womenswear retailer that opened its first store in 1998. It sells casual and work apparel, accessories and footwear for women aged around 16 to 34 through company owned and franchised stores and online.
| First store | 1998 |
|---|---|
| Origin | Philippines |
| Target customer | Women aged 16 to 34 |
| Store model | Company owned and franchised |
| Website | kamiseta.com |
What is Kamiseta?
Kamiseta is a specialty fashion brand from the Philippines focused on young women, using the tagline "It's Fun Being A Girl".
History
The brand opened its first store in 1998 and grew into a chain of company owned and franchised outlets. Actress and style personality Heart Evangelista served as creative director of Kamiseta before stepping down from the role in 2020.
Products and positioning
Kamiseta targets women aged 16 to 34 with fashionable casual apparel at affordable prices. Its assortment includes:
- Blouses and tops
- Dresses, skirts, trousers and shorts
- Jackets, cardigans and outerwear
- Denim and classic workwear
- Accessories and footwear
Distribution
Around 2020 the brand operated 22 company owned and 24 franchised outlets. It also sells through its own online store in the Philippines, with related sites serving customers in the United States and Qatar.
Why it matters
Kamiseta is one of the established homegrown womenswear chains in the Philippines and an example of a local brand using franchising and celebrity creative direction to compete with international fast fashion retailers.
Frequently asked questions
Where is Kamiseta from?
Kamiseta is a Filipino womenswear brand that opened its first store in 1998.
What does Kamiseta sell?
Kamiseta sells casual and work clothing for young women, including tops, dresses, denim and outerwear, plus accessories and footwear.