Penshoppe
Golden ABC, Inc. · Philippines
Penshoppe is a Filipino casual wear brand founded in Cebu in 1986 and owned by Golden ABC, Inc. It sells affordable clothing for young men and women through more than 300 sites in the Philippines, Southeast Asia and the Middle East.
| Founded | 1986, Cebu |
|---|---|
| Parent company | Golden ABC, Inc. |
| Headquarters | Quezon City, Philippines |
| Footprint | More than 300 sites |
| Website | penshoppe.com |
What is Penshoppe?
Penshoppe is a casual apparel brand from the Philippines and the flagship label of Golden ABC, Inc., also known as the Penshoppe Group, which is based in Quezon City.
History
The brand was established in Cebu in 1986. It grew into one of the best known Filipino fashion retailers and began expanding abroad, opening outlets in Bahrain, Cambodia, Indonesia, Saudi Arabia and the United Arab Emirates in 2015.
Products and positioning
Penshoppe sells casual wear and swimwear for young men and women at accessible prices. The brand is known for its high profile endorsers, which have included Ed Westwick, Mandy Moore, Zac Efron, Cara Delevingne, Kendall Jenner, Gigi Hadid and Lisa of BLACKPINK. The Filipino girl group BINI became an ambassador in October 2024.
Distribution
The brand operates more than 300 sites, mainly in the Philippines, with additional stores across Southeast Asia and the Gulf region, and also sells online.
Why it matters
Penshoppe is a leading example of a homegrown Southeast Asian fashion retailer that uses global celebrity marketing to compete with international fast fashion chains in its home market.
Frequently asked questions
Where is Penshoppe from?
Penshoppe is a Filipino brand founded in Cebu in 1986 and headquartered with its parent Golden ABC in Quezon City.
Who owns Penshoppe?
Penshoppe is the flagship brand of Golden ABC, Inc., also known as the Penshoppe Group.