Padini Authentics
Padini Holdings · Malaysia
Padini Authentics is a casual fashion label from Malaysia owned by Padini Holdings, the Kuala Lumpur based group behind Padini and Vincci. It is sold through the group's stores alongside its other brands.
| Owner | Padini Holdings Berhad |
|---|---|
| Group founded | 1971 (retail since 1975) |
| Group founder | Yong Pang Chaun |
| Headquarters | Kuala Lumpur, Malaysia |
| Website | padini.com |
What is Padini Authentics?
Padini Authentics is one of the labels of Padini Holdings Berhad, a Malaysian fashion group based in Kuala Lumpur. The group's portfolio also includes Padini, Vincci, Seed, Miki and P & Co.
History
Padini's roots go back to 1971, when founder Yong Pang Chaun started Hwayo Garments Manufacturers Company. The business moved into retail in 1975 with the flagship Padini brand and launched further labels over the following decades, including Vincci in 1981 for ladies' shoes and bags, and the Padini Authentics label.
Products and positioning
Padini Authentics offers casual clothing as part of a group that targets value-conscious Malaysian shoppers across several price points and age groups.
Distribution
The group runs flagship and concept stores that carry all of its brands under one roof. The first opened at Johor Bahru City Square in 1999, and stores are now spread across Malaysia, including Pavilion Kuala Lumpur and Mid Valley Megamall.
Why it matters
Padini Authentics is part of one of Malaysia's best-known homegrown fashion retailers, whose multi-brand concept store model lets several labels share space, traffic and logistics.
Frequently asked questions
Who owns Padini Authentics?
Padini Authentics is owned by Padini Holdings Berhad, a Malaysian fashion group based in Kuala Lumpur.
Where can you buy Padini Authentics?
It is sold in Padini's flagship and concept stores across Malaysia, which carry all of the group's brands under one roof.