Joseph Ribkoff
Joseph Ribkoff is a Canadian womenswear label founded in 1957 by Montreal native Joseph Ribkoff. It designs dresses and mix and match separates for women who like to dress up, sold in many international markets.
| Founded | 1957 |
|---|---|
| Founder | Joseph Ribkoff |
| Origin | Montreal, Canada |
| Markets | Around 55 international markets |
| Campaign face (2026) | Elizabeth Hurley |
| Website | josephribkoff.com |
What is Joseph Ribkoff?
Joseph Ribkoff is a Canadian womenswear brand started in 1957 by Joseph Ribkoff, a native of Montreal. It is regarded as one of Canada's most successful womenswear labels.
History
The company began by making dresses only. In the 1960s it expanded into separates such as matching jackets and trousers, which became a core part of its identity. The collection has been designed, sewn and produced in Canada.
Products and positioning
The brand targets women who want to stand out and dress up, with an emphasis on mix and match separates that let customers personalise their looks. Design follows a team-based process informed by market, trend and customer research. Its tagline, "no one knows me better than Joseph Ribkoff", came from customers.
Distribution
Joseph Ribkoff has been sold in around 55 international markets through retail partners. In 2026 the brand launched a global direct-to-consumer platform and named Elizabeth Hurley as the face of its campaign.
Why it matters
Joseph Ribkoff shows how a long-established wholesale womenswear label can add a direct-to-consumer channel while keeping its retail partner base.
Frequently asked questions
Where is Joseph Ribkoff from?
Joseph Ribkoff is a Canadian brand founded in 1957 by Montreal native Joseph Ribkoff.
What does Joseph Ribkoff sell?
The brand designs womenswear, from dresses to mix and match separates such as jackets and trousers.