Twist & Tango
Twist & Tango is a Swedish womenswear brand founded in Gothenburg in 1995. It designs timeless, feminine collections that mix Scandinavian minimalism with spirited prints.
| Founded | 1995 |
|---|---|
| Headquarters | Gothenburg, Sweden |
| Category | Womenswear |
| Style | Scandinavian minimalism with prints |
| Website | twistandtango.com |
What is Twist & Tango?
Twist & Tango is a Swedish fashion brand for women that started in Gothenburg in 1995. It was built on the vision of creating a brand for women with an effortless and timeless approach to modern fashion.
Products and positioning
The brand's design language combines Scandinavian minimalism and simple designs with spirited prints. Its core values are described as fun, simple, personal and feminine. Typical pieces include:
- Dresses, including satin and printed styles
- Linen shirts and tailored linen blazers
- Skirts, including organic cotton styles
Materials include linen, organic cotton and Lenzing EcoVero viscose, reflecting the use of lower-impact fibres in its collections.
Distribution
Twist & Tango sells through its own online store and through international retailers. Its collections are available at department stores such as Selfridges in London and through Nordic online fashion platforms such as Boozt.
Why it matters
Twist & Tango is part of the Scandinavian contemporary womenswear scene that has gained international reach through online platforms and department stores. Its focus on timeless design and longer-lasting pieces fits the region's broader emphasis on clean aesthetics and more considered consumption.
Frequently asked questions
Where is Twist & Tango from?
Twist & Tango is a Swedish brand that started in Gothenburg in 1995.
Where can you buy Twist & Tango?
Twist & Tango is sold through its own online store and through retailers such as Selfridges and Boozt.