DAWEI
France
DAWEI is a French womenswear label created by the designer Dawei Sun between Paris and Beijing. It positions itself as modern luxury built on French couture know-how.
| Founder | Dawei Sun |
|---|---|
| Role | Artistic director |
| Country | France |
| Base | Between Paris and Beijing |
| Category | Womenswear |
What is DAWEI?
DAWEI is a womenswear brand listed among the houses of the Federation de la Haute Couture et de la Mode in Paris. It was created by Dawei Sun, who serves as its artistic director, and the brand was built between Paris and Beijing.
Products and positioning
DAWEI designs easy-to-wear creative pieces for women who want to express their personality. The brand calls itself modern luxury and says it draws on French couture know-how. Its design language uses noble materials and combines fluid with structured silhouettes.
Growth plans
The label has stated an intention to build a selective worldwide presence rather than a broad mass distribution. It shows collections in Paris, and trade video coverage lists a women's show for spring and summer 2023 in the French capital, with further seasonal presentations reported for autumn and winter.
Why it matters
DAWEI is an example of an independent designer label with a dual French and Chinese background that presents within the Paris fashion calendar while aiming for selective international retail.
Frequently asked questions
Who founded DAWEI?
DAWEI was founded by the designer Dawei Sun, who is also its artistic director.
What does DAWEI make?
DAWEI makes womenswear: easy-to-wear creative pieces in fluid and structured silhouettes, positioned as modern luxury.