Riu Paris
Armand Thiery · France
Riu Paris is a French women's ready-to-wear brand headquartered in Paris, founded in 1971 by Jacqueline Riu. It designs clothing for active women and sells it mainly through its own store network in France.
| Founded | 1971 |
|---|---|
| Founder | Jacqueline Riu |
| Owner | Armand Thiery group (since 2013) |
| Former name | Jacqueline Riu |
| Headquarters | Paris, France |
| Website | riuparis.fr |
What is Riu Paris?
Riu Paris is a French womenswear brand based in Paris. It was founded in 1971 by designer Jacqueline Riu under the name Jacqueline Riu, and it addresses active women with ready-to-wear that aims to express elegance, sensitivity and femininity.
History
The Armand Thiery group took over the company in 2013. In 2016 the business was renamed Riu Paris and adopted a new commercial strategy. Its shops were redesigned from 2014 with a modern, cosy style, and the brand added online reservation and click and collect services the same year.
Products and positioning
The collections cover women's ready-to-wear and accessories designed for everyday working and city life. The brand's slogan is "Un nom, une passion, une ambition".
Distribution
Riu Paris operates a large network of branded stores in France, many of them in shopping centres, alongside its own website. Its head office is in the Marais district of Paris.
Why it matters
Riu Paris shows how a founder-named French label can be repositioned under group ownership, keeping a dense domestic store network while modernising its name, store concept and omnichannel services.
Frequently asked questions
Who founded Riu Paris?
Riu Paris was founded in 1971 by Jacqueline Riu, originally under her own name.
Who owns Riu Paris?
The Armand Thiery group took over the company in 2013.