Blanc de Chine
Blanc de Chine is a Hong Kong fashion brand founded in 1986 that draws on Chinese culture, art, history and philosophy. It sells refined clothing and accessories through its own stores in Hong Kong, mainland China and New York.
| Founded | 1986 (design workshop) |
|---|---|
| Retail group | 1990 |
| First store | Hong Kong, 1993 |
| New York | Fifth Avenue, 1994 |
| Lines | Blanc de Chine, bleu de chine |
| Website | blancdechine.com |
What is Blanc de Chine?
Blanc de Chine is a Hong Kong fashion house whose design language is rooted in the legacy of Chinese culture, art, history and philosophy. It was established in 1986 as a design workshop and became a retail group in 1990.
History
The brand opened its first store in Hong Kong in November 1993 and went overseas a year later, opening on Fifth Avenue in New York in November 1994. It has since operated stores in Hong Kong, Beijing and New York, and opened in Times Square, Shenyang, in May 2012.
Products and positioning
Blanc de Chine reinterprets Chinese dress traditions for contemporary customers. Its offer is organised into:
- Blanc de Chine, the main line
- bleu de chine, a second line
- Accessories
The brand sells through its own boutiques and an online shop.
Why it matters
Long before Chinese heritage became a mainstream theme in global fashion, Blanc de Chine was building a luxury proposition on it, with a New York store from the mid 1990s. It remains a reference for how brands from Greater China position cultural heritage as a premium design asset rather than a costume element.
Frequently asked questions
Where is Blanc de Chine from?
Blanc de Chine is a Hong Kong brand, founded in 1986, with stores in Hong Kong, mainland China and New York.
What is Blanc de Chine known for?
It is known for refined modern clothing that draws on Chinese culture, art, history and philosophy.