9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

CUS

Spain

CUS is a sustainable clothing brand from Barcelona, Spain. It makes womenswear in organic, recycled and natural fibres, with all garments produced in the city.

Facts
OriginBarcelona, Spain
ProductionMade and printed in Barcelona
FibresOrganic cotton, Tencel, linen, hemp, recycled wool
DyeingAfter cutting and stitching
Segment
Premium
Categories
Womenswear
Sales channels
Wholesale

What is CUS?

CUS is a sustainable clothing brand from Barcelona, Spain. All of its garments are made in Barcelona and printed there.

Products and positioning

The range covers tops and T-shirts, knitwear, trousers and shorts, and dresses and skirts. Sustainability is built into material and production choices rather than treated as an add-on, from the fibres used to the way garments are dyed and printed.

  • Organic cotton in the CUS Viva collection
  • A Tencel and BCI cotton blend in some regular-collection pieces
  • Linen, hemp, wool, recycled cotton and recycled wool
  • Jacquards produced in Italy

Garments use buttons rather than zippers, and some are made from a single material. The brand dyes garments after cutting and stitching and uses plant-based ink.

Why it matters

CUS is part of a group of small Catalan labels that combine local production with certified or recycled materials, showing how a short supply chain can be central to a brand's identity.

Frequently asked questions

Where is CUS from?

CUS is a sustainable clothing brand from Barcelona, Spain, where all garments are made.

What does CUS sell?

It sells women's tops, knitwear, trousers, shorts, dresses and skirts in organic and recycled fibres.

SOURCES

  1. COSH!: CUS

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