9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

KARL LAGERFELD

KARL LAGERFELD is a fashion brand named after the designer Karl Lagerfeld. Its official site offers women's and men's clothing, bags, shoes and accessories, plus kids' items and a KL Jeans line.

Facts
NamesakeDesigner Karl Lagerfeld
Product rangeClothing, bags, shoes, accessories, kids
Sub-lineKL Jeans
Collaboration shownG.H. Bass footwear
Websitekarllagerfeld.com
Segment
Premium
Categories
WomenswearMenswearChildrenswearFootwearBags
Sales channels
Own storesE-commerce

What is KARL LAGERFELD?

The official KARL LAGERFELD website describes the brand as offering designer clothing, fashion and accessories, and ties it to the designer Karl Lagerfeld, whose signature it describes as contrast: polished classics paired with a rebellious edge.

Products and positioning

The online range is broad and spans several categories:

  • Women's and men's clothing, from T-shirts and knitwear to jackets, coats, jeans, suits, underwear and loungewear
  • Bags, including shoulder, crossbody, tote, backpack, travel and evening styles
  • Shoes such as boots, sneakers, sandals and heels
  • Accessories including wallets, jewellery and watches, sunglasses, belts, umbrellas, perfumes, socks, phone cases and home accessories
  • Kids' clothing and shoes
  • KL Jeans, a separate line with clothing, bags and shoes

The site also shows a special-edition footwear collaboration with G.H. Bass.

Distribution

The brand sells through regional storefronts of its official website, with a Netherlands storefront priced in euros, and offers a store locator for physical stores. It maintains customer care, order tracking and a presence on Instagram, TikTok, Facebook, YouTube and LinkedIn.

Why it matters

KARL LAGERFELD is a single designer-named brand spanning apparel, bags, footwear and lifestyle products, with a separate denim line and brand collaborations shown on its own site.

Frequently asked questions

What does KARL LAGERFELD sell?

The brand sells women's and men's clothing, bags, shoes, accessories and kids' items, plus a KL Jeans line.

Who is the KARL LAGERFELD brand named after?

It is named after the designer Karl Lagerfeld, whose signature the brand describes as contrast between polished classics and a rebellious edge.

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