14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Haze & Finn

Belgium

Haze & Finn is a Belgian menswear brand designed in Antwerp and offering affordable clothing essentials since 2013. Its identity draws on Arctic expeditions and husky sled dogs.

Facts
OriginBelgium
Design baseAntwerp
Since2013
CategoryMenswear
Websitehazefinn.com
Segment
Mid-market
Categories
MenswearAccessories
Sales channels
Own storesE-commerce

What is Haze & Finn?

Haze & Finn is a menswear brand designed in Antwerp, Belgium. It has offered affordable clothing since 2013, with a stated focus on quality essentials.

Brand identity

The name comes from the husky sled dogs that English merchants saw with Inuit people during Arctic expeditions in 1852, and the logo honours the North Star. The brand ties its values to life in the Arctic: inner beauty, belonging and survival.

Products and positioning

Collections are described as timeless in design, warm, flexible and easy to iron. They are aimed at outdoor enthusiasts, and materials are selected with a strong focus on quality.

  • Menswear essentials
  • Warm, flexible, easy-care fabrics
  • Accessories

Distribution and sustainability

Haze & Finn operates its own stores, including a shop at the McArthurGlen designer outlet in Luxembourg. The brand has said it aims to become fully sustainable by 2025.

Frequently asked questions

Where is Haze & Finn from?

Haze & Finn is a Belgian menswear brand designed in Antwerp.

What does Haze & Finn sell?

Haze & Finn sells affordable menswear essentials, including warm, flexible and easy-care clothing for outdoor enthusiasts.

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