Aiayu
Denmark
Aiayu is a Copenhagen-based premium womenswear brand founded in 2005 by Maria Høgh Heilmann. It is known for ethically sourced natural materials such as llama wool, yak wool, cashmere and organic cotton.
| Country | Denmark |
|---|---|
| Headquarters | Copenhagen |
| Founded | 2005 |
| Founder | Maria Høgh Heilmann |
| CEO | Maria Glæsel |
What is Aiayu?
Aiayu is a premium womenswear brand from Copenhagen, founded in 2005 by Maria Høgh Heilmann, who remains Creative Director. Maria Glæsel is CEO. The name means soul in Aymara, an indigenous Bolivian language.
History
The brand launched with pieces in llama wool and later expanded its range to include clothing and home accessories.
Products and positioning
Aiayu positions itself around quality, responsibility and ethically sourced natural materials. These include:
- Bolivian llama wool
- Mongolian sartuul sheep and yak wool
- Nepalese cashmere
- GOTS-certified organic cotton
Distribution
A 2023 retail technology announcement describes the brand as operating stores across Denmark. The source does not describe sales outside Denmark.
Why it matters
Aiayu is a Danish premium label whose identity is tied to natural fibres and responsible sourcing, with a Bolivian name and a first collection in llama wool.
Frequently asked questions
Where is Aiayu from?
Aiayu is from Copenhagen, Denmark, where it was founded in 2005.
What does Aiayu sell?
It sells premium womenswear and home accessories made from natural materials such as llama wool, cashmere and organic cotton.