Simclan
Simclan is a German womenswear company based in Reichenberg near Würzburg, operated by Sommer Isfort Middelmann Mode GmbH. It designs seasonal women's collections, including the line Amber & Moon by Simclan, for fashion retailers.
| Company | Sommer Isfort Middelmann Mode GmbH |
|---|---|
| Location | Reichenberg, Germany |
| Collection | Amber & Moon by Simclan |
| Sales model | Wholesale |
| Website | simclan.de |
What is Simclan?
Simclan is a German womenswear company run by Sommer Isfort Middelmann Mode GmbH. It is based in Reichenberg in Lower Franconia, Bavaria, close to Würzburg.
Products and positioning
The company presents its collections under the name Amber & Moon by Simclan. It works on a seasonal rhythm with autumn and winter and spring and summer collections, previewing ranges well ahead of delivery. Collections are shown to retailers through lookbooks on the company website, which presents the current and upcoming seasons side by side.
Distribution
Simclan is a wholesale business. Its website includes a dedicated retailer area for trade partners and a sales contact page, and the company runs a separate collection site under the name Vetono. The site is available in German and English.
Why it matters
Simclan represents the many medium sized German womenswear suppliers that design seasonal collections for independent fashion retailers and department stores, a segment that remains central to the German speaking fashion trade.
Frequently asked questions
Where is Simclan based?
Simclan is based in Reichenberg near Würzburg in Bavaria, Germany.
What does Simclan sell?
Simclan designs seasonal womenswear collections for fashion retailers, presented as Amber & Moon by Simclan.