Harley-Davidson
Harley-Davidson is a US motorcycle maker whose clothing programme, MotorClothes, covers riding gear and casual apparel. The range includes leather and textile jackets, helmets, gloves and leisurewear for women, men and children.
| Apparel line | MotorClothes |
|---|---|
| Origin | United States |
| First apparel catalogue | 1912 |
| Leather clothing added | 1928 |
| Dealer network | More than 1,400 dealers worldwide |
| Website | harley-davidson.com |
What is Harley-Davidson apparel?
Harley-Davidson, the American motorcycle manufacturer, also runs a long-established clothing business. Today the programme is called MotorClothes and covers leather and textile motorcycle clothing, helmets, gloves and jackets, as well as leisure and sportswear and accessories for women, men and children.
History
Clothing has been part of the company since the early days. The first accessories catalogue in 1912 included wool racing jerseys, which sold well enough that stock had to be replenished several times. In the following years the range grew to include gloves, goggles, jackets, coats and gaiters to protect riders from dirt and dust.
- Leather clothing was added in 1928.
- In 1947 a figure-hugging leather jacket for men and women appeared, regarded as the ancestor of classic Harley-Davidson leather jackets.
- In 1955 the Cycle King and Cycle Queen jackets became top sellers, and hard-shell helmets joined the range in 1958.
Products and positioning
In later decades, practical features such as ventilation openings and mandarin collars became more important for riding wear. From the 1980s, casual clothing and accessories were also aimed at fashion-conscious customers beyond the riding community.
Distribution
MotorClothes are available at more than 1,400 dealers worldwide, through authorised Harley-Davidson dealers or Harley-Davidson fashion stores.
Frequently asked questions
What is Harley-Davidson MotorClothes?
MotorClothes is the name of Harley-Davidson's clothing programme. It covers leather and textile riding clothing, helmets, gloves, jackets, leisurewear and accessories for women, men and children.
Since when has Harley-Davidson sold clothing?
Clothing dates back to the company's first accessories catalogue in 1912, which included wool racing jerseys. Leather clothing followed in 1928.