Unfeigned
Unfeigned is a Madrid-based menswear brand founded in 2018 by Rafa Gómez. It makes smart-casual, athleisure-inspired clothing produced in Portugal and Spain.
| Founded | 2018 |
|---|---|
| Founder | Rafa Gómez |
| Headquarters | Madrid, Spain |
| Production | Portugal and Spain |
| Stores | Madrid, Paris |
| Website | unfeigned.es |
What is Unfeigned?
Unfeigned is a Spanish menswear label based in Madrid. It designs a conscious capsule wardrobe of smart-casual pieces inspired by athleisure, with clean lines and a versatile colour palette.
History
The brand was founded in 2018 by Rafa Gómez, who leads it as CEO. It opened its first own store in Madrid in 2023, on Calle de Fernando VI, and its first international store in January 2025: a flagship in Le Marais, Paris, which also works as a multibrand space.
Products and positioning
Around 70 per cent of the range consists of permanent basics, with the rest changing each season. Best sellers include pieces with technical finishes such as water repellence, and fabrics include organic cotton and recycled fibres such as nylon.
- Production mainly in Portuguese workshops, the rest in Spain
- Some fabrics sourced from Italy
- Exhibitor at Pitti Uomo
Distribution
Alongside its own stores and e-commerce, Unfeigned sells through a wholesale network of multibrand stores, with the UK, the US and Japan as its largest markets.
Why it matters
Unfeigned shows how a young Spanish menswear label can grow internationally through wholesale first and then add its own stores in key cities.
Frequently asked questions
Where is Unfeigned from?
Unfeigned is a Spanish menswear brand based in Madrid.
Who founded Unfeigned?
The brand was founded in 2018 by Rafa Gómez, who is also its CEO.