Envie de Fraise
Envie de Fraise is a Paris-based maternity fashion brand founded in 2006 by Anne-Laure Constanza. It makes stylish clothing meant to be worn during and after pregnancy.
| Founded | 2006 |
|---|---|
| Founder | Anne-Laure Constanza |
| Headquarters | Paris, France |
| Category | Maternity fashion |
| Website | enviedefraise.fr |
What is Envie de Fraise?
Envie de Fraise is a French maternity fashion brand based in Paris. It was founded in 2006 and started online. The brand was conceived by Anne-Laure Constanza while she was pregnant with her first child.
Products and positioning
The collections offer comfortable yet stylish clothing that can be worn during pregnancy and afterwards. Press coverage from 2020 named pieces such as the Limbo dress, the Meryl maternity jumpsuit and the Nathan coat, with prices running from about 16 to 120 euros at that time.
- Maternity dresses, jumpsuits and coats
- Designs intended for use during and after pregnancy
- Online shop at enviedefraise.fr
Distribution
After starting online, the brand opened its first Paris boutique in the Montorgueil area in 2016. A second boutique followed around September 2020 at Rue de Lévis in the 17th arrondissement, near Parc Monceau.
Why it matters
Envie de Fraise shows how a specialist maternity label can move from an online start to physical shops, offering fashion-led alternatives in a category that is often treated as purely functional.
Frequently asked questions
Where is Envie de Fraise from?
Envie de Fraise is a French brand based in Paris.
Who founded Envie de Fraise?
Envie de Fraise was founded in 2006 by Anne-Laure Constanza.