Nanushka
Hungary
Nanushka is a Hungarian fashion house founded in Budapest in 2005 by Sandra Sándor, who is its creative director. Peter Baldaszti is chief executive and co-owner. It is known for alternative leather, womenswear, menswear, accessories and homeware.
| Founded | 2005, Budapest |
|---|---|
| Founder and creative director | Sandra Sándor |
| Chief executive and co-owner | Peter Baldaszti |
| Headquarters | Budapest (London described as second headquarters) |
| Own stores | Budapest, London, New York |
| Segment | Premium and contemporary |
| Website | nanushka.com |
What is Nanushka?
Nanushka is a fashion house based in Budapest, founded by Sandra Sándor in 2005. It describes its approach as focused on craftsmanship, detail and responsible production, with design principles of innovative craft, new heritage and bohemian spirit.
History
The brand's first store opened in Budapest in 2011. It made its New York Fashion Week debut in 2018 and launched menswear at Paris Fashion Week in June 2019. Its first United States store opened at the end of 2019 and later moved to 27 Mercer Street in New York, and a London flagship opened at the end of 2020. The brand also held a pop-up residency in Ibiza in 2022.
Leadership and ownership
Sandra Sándor is the founder and creative director. According to the brand's website, Peter Baldaszti is chief executive and co-owner. The pages reviewed do not list other owners or investors. The atelier, flagship store and café are in Budapest, and London is described as a second headquarters.
Products and positioning
The range covers dresses, knitwear, denim, outerwear, tailoring, loungewear and swimwear for women and men, plus bags, sunglasses, small leather goods, scarves, hats and homeware under the Café Ceramics name. Notable items include the Origami bag and the Hide jacket, and the brand uses an alternative leather it calls Okobor. Its materials are described as carefully selected and low impact, although no certifications are given in the sources.
Business model and distribution
Nanushka combines its own stores in Budapest, London and New York with an online shop that has country selection and a store locator and stockist pages for wholesale partners.
Why it matters
Nanushka is one of the most visible fashion brands from Central Europe, and its use of a branded alternative leather has become its most recognisable product story.
Frequently asked questions
Who founded Nanushka?
Sandra Sándor founded Nanushka in Budapest in 2005 and is its creative director, according to the brand's website.
Where is Nanushka from?
Nanushka is Hungarian. Its atelier, flagship store and cafe are in Budapest, and it also describes London as a second headquarters.