Designers Society
Diktons · Spain
Designers Society is a Spanish womenswear label from Barcelona, launched in 2017 by the fashion company Diktons. It makes T-shirts, blouses, sweatshirts, cardigans and sweaters for women aged roughly 25 to 45.
| Launched | 2017 |
|---|---|
| Parent company | Diktons |
| Head office | Barcelona, Spain |
| Target customer | Women aged about 25 to 45 |
| Website | designerssociety.es |
What is Designers Society?
Designers Society is a womenswear brand launched early in 2017 by Diktons, its parent company, with head office in Barcelona. Pep Generó is general director of both companies.
Products and positioning
The label targets women aged roughly 25 to 45 with a focused range of everyday knitwear and tops.
- T-shirts and blouses
- Sweatshirts
- Cardigans and sweaters
It also planned collaborations with graphic designers and photographers. Diktons runs a logistics and production centre in Igualada, Catalonia.
Distribution
The brand sells through multi-brand points of sale in Spain, the Netherlands, France, Italy, Belgium, Japan, Greece, Russia, England, Ireland, Austria and the United States, supported by showrooms and local agents. Partners include Anthropologie in the UK, Yoox online and Slobe Iena in Japan. In 2017 it aimed for about 300 points of sale worldwide, around 90 of them in Spain.
Why it matters
Designers Society is a case of a Spanish manufacturer building an international contemporary label almost entirely through wholesale partners.
Frequently asked questions
Where is Designers Society from?
Designers Society is a Spanish brand with its head office in Barcelona.
What does Designers Society sell?
It sells women's T-shirts, blouses, sweatshirts, cardigans and sweaters.