Marrakshi Life
Marrakshi Life is a Marrakech based fashion label founded in 2013 by New York photographer Randall T. Bachner. It makes unisex clothing from fabrics handwoven in its own atelier.
| Founded | 2013 |
|---|---|
| Founder | Randall T. Bachner |
| Base | Marrakech, Morocco |
| Fabric | Handwoven in house |
| Website | marrakshilife.com |
What is Marrakshi Life?
Marrakshi Life is a clothing label based in Marrakech, Morocco. It was founded in 2013 by Randall T. Bachner, a New York based fashion photographer whose interest in local artisanship began on a trip to Morocco in 2011.
Products and positioning
The label makes unisex clothing that updates traditional Moroccan wardrobe staples, with loose cuts and utilitarian silhouettes. Its defining feature is its fabric: textiles are handwoven in the brand's own atelier from raw cotton imported from Turkey and Egypt, on wooden looms that are powered manually by two people.
The atelier also reuses cut offs from earlier garments, which keeps waste low and feeds back into new pieces.
- Unisex silhouettes
- Fabrics woven in house
- Cotton yarn from Turkey and Egypt
- Reuse of offcuts
Why it matters
Marrakshi Life is an example of a vertically integrated small label that controls its own weaving, linking Moroccan textile craft with a contemporary, gender neutral wardrobe for an international audience.
Frequently asked questions
Who founded Marrakshi Life?
Marrakshi Life was founded in 2013 by Randall T. Bachner, a New York based fashion photographer.
What does Marrakshi Life make?
It makes unisex clothing based on Moroccan wardrobe staples, using fabrics handwoven in its Marrakech atelier.