Amine Bendriouich Couture & Bullshit
Amine Bendriouich Couture & Bullshit (AB-CB) is a Moroccan fashion label launched in 2012 by Marrakech-born designer Amine Bendriouich. It produces clothing and accessories that mix Moroccan heritage with contemporary street culture.
| Launched | 2012 |
|---|---|
| Designer | Amine Bendriouich |
| Designer's hometown | Marrakech |
| Training | ESMOD Tunis |
What is Amine Bendriouich Couture & Bullshit?
Amine Bendriouich Couture & Bullshit, often shortened to AB-CB, is the label of Moroccan designer Amine Bendriouich. Born in Marrakech and a graduate of ESMOD Tunis, Bendriouich launched the brand in 2012.
Products and positioning
AB-CB produces fashion and accessories collections that draw on Moroccan, Arab and wider African identities and translate them into a contemporary, street influenced wardrobe. Bendriouich also works beyond clothing, producing pieces that combine painting, sculpture and installation, and the label has collaborated with international brands.
- Clothing collections for men and women
- Accessories
- Art and installation work linked to the label's design language
Recognition
Bendriouich has been named among Vogue's 100 most revolutionary creatives. He has also been invited to present his work at cultural institutions abroad, including the National Arts Centre in Canada.
Why it matters
AB-CB is part of a generation of North African labels redefining how Moroccan craft and identity are expressed in global fashion and youth culture.
Frequently asked questions
Who is Amine Bendriouich?
Amine Bendriouich is a Marrakech-born fashion designer and artist who founded the label Couture & Bullshit (AB-CB) in 2012.
What does AB-CB make?
The label makes clothing and accessories that combine Moroccan and African references with contemporary street style.