8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Bornxraised

United States

Bornxraised (also written Born X Raised) is a streetwear label whose official store states it has existed since 2013. It is known for league and licensed collections and for its BXR Sport line.

Facts
Founded2013 (per official store)
Country of originUnited States
SegmentStreetwear and youth culture
LinesBXR Sport, league collections
OwnershipNot verified
Websitebornxraised.com
Segment
Premium
Categories
MenswearAccessoriesSportswear
Sales channels
E-commerceWholesale

What is Bornxraised?

Bornxraised is a streetwear label whose official store describes itself as the official store for BORNXRAISED, since 2013. The founder and headquarters are not listed on the page consulted, so they are not stated here.

Products and positioning

The store offers T-shirts, hoodies, jackets, jerseys, bottoms, headwear and accessories, released in seasonal drops such as Spring 2026 and Fall 2026. The range leans on graphic apparel and sports-inspired pieces.

Collections and collaborations

The site organises collections around licensed and sport partners, including the NFL, MLB, the Dodgers, Looney Tunes and a BXR Sport line. A films section is linked from the navigation, suggesting a content-led approach to brand building.

Business model and distribution

The brand sells through its own online store, which offers free shipping on US orders over USD 200, and it maintains a presence on Instagram, TikTok, Facebook and Vimeo. Other sales channels are not documented in the source consulted, so wholesale is not asserted here.

Why it matters

Bornxraised shows how a streetwear label can use licensed sports collections and film content to extend a small independent brand. This profile is limited by thin public sources and avoids any unverified claim on its founders or ownership.

Frequently asked questions

When was Bornxraised founded?

The official store states the brand has existed since 2013.

Where is Bornxraised from?

The brand is generally listed as American. The official store does not state a city, so no headquarters is given here.

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