Hawkins & Shepherd
Hawkins & Shepherd is a British menswear brand from London that specialises in shirts. It was founded by Carl Thompson to offer well fitted, high quality shirts made from British fabrics.
| Founder | Carl Thompson |
|---|---|
| Base | London, United Kingdom |
| Speciality | Men's shirts |
| Fabrics | British cottons and linens |
| Website | hawkinsandshepherd.com |
What is Hawkins & Shepherd?
Hawkins & Shepherd is a London menswear label built around the shirt. The brand was started by Carl Thompson, who set it up in response to what he saw as a lack of well fitted, high quality shirts on the market. Its identity rests on a narrow, focused product offer rather than a broad wardrobe.
Products and positioning
The range centres on shirts in crisp cottons and luxurious linens, with the brand stressing the use of the finest British fabrics. Hawkins & Shepherd describes a collaborative approach to production, working with local artisans and suppliers, and presents sustainable manufacturing practices as part of its offer. Personal customer service is a further element of how it positions itself.
- Specialist focus on men's shirts
- Cotton and linen fabrics with a British sourcing emphasis
- Work with local artisans and suppliers
Why it matters
Hawkins & Shepherd belongs to a group of small British menswear businesses that compete on fit, fabric provenance and specialisation rather than on breadth or price. Its single category focus illustrates how niche labels use a clear product promise and a direct relationship with customers to stand out in a crowded premium shirt market dominated by larger heritage names and high street chains.
Frequently asked questions
Who founded Hawkins & Shepherd?
Hawkins & Shepherd was founded by Carl Thompson, who wanted to create better fitting, high quality shirts.
What does Hawkins & Shepherd sell?
The brand specialises in men's shirts made from British cotton and linen fabrics.