14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Flowers for Friends

Germany

Flowers for Friends is a contemporary womenswear brand selling dresses, blouses and separates in high-quality fabrics. Its German-language online shop charges in euros and applies German VAT.

Facts
CountryGermany
CategoryWomenswear
Typical priceAbout 100 to 180 euros
ChannelsOwn online shop, showroom
Websiteflowers-for-friends.com
Segment
Premium
Categories
WomenswearAccessoriesBags
Sales channels
E-commerceWholesale

What is Flowers for Friends?

Flowers for Friends describes itself as a contemporary design brand. Its collection is made up of feminine dresses in high-quality fabrics, with lively colours and playful silhouettes, and the pieces are harmonised so they can be combined.

Products and positioning

The online shop is organised by product type:

  • Dresses, skirts and shorts.
  • Blouses, shirts and tops.
  • Trousers.
  • Bags and accessories.

Prices in the shop range from about 100 to 180 euros for items such as cotton voile blouses, blouses with ruffle details and wide-leg trousers, which places the label in the premium contemporary segment.

Distribution

The brand sells directly through its own online shop, which advertises free return shipping, fast delivery and payment by PayPal or credit card. It also lists a showroom and a careers page.

The collection is presented as coordinated pieces, so that customers can combine blouses, skirts, trousers and tops across seasons, with a sale section for earlier styles.

Frequently asked questions

What does Flowers for Friends sell?

Flowers for Friends sells womenswear including dresses, blouses, trousers, skirts, tops and accessories.

Is Flowers for Friends a German brand?

Its shop is in German, prices are in euros and German VAT applies, and it is classed as a German brand.

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