Steffen Schraut
Steffen Schraut is a German premium fashion label created by the Düsseldorf based designer of the same name. It offers womenswear together with licensed shoes and bags.
| Designer | Steffen Schraut |
|---|---|
| Base | Düsseldorf, Germany |
| Shoes and bags | Launched 2015 under licence |
| Partners | QVC, Aldi, Artdeco, Möve |
| Website | steffenschraut.com |
What is Steffen Schraut?
Steffen Schraut is a German fashion label named after its designer, who is based in Düsseldorf. The brand describes its style as exclusive fashion for timeless elegance, blending high end design with a contemporary lifestyle. Schraut grew up in his family's textile business, where his interest in design began.
Products and positioning
Alongside clothing, the label has extended into accessories through licensing:
- Steffen Schraut Shoes and Bags launched in 2015 with Shoe.Mission of Tutzing
- The shoe licence remained with Shoe.Mission, which produces the line
- The bag licence moved to Miriade SpA of Nola, Italy
Distribution
The brand sells through its own online shop and through cooperation partners. Partners listed by the label include QVC, Aldi, Hapag-Lloyd's ship MS Europa 2, Artdeco and Möve. Bags have been distributed in Germany, Austria and Switzerland through agencies in Düsseldorf and Munich.
Why it matters
Steffen Schraut shows how a designer label can extend its reach through licensing and partnerships with retailers, TV shopping and consumer brands rather than relying only on its own stores.
Frequently asked questions
Who is behind Steffen Schraut?
The label is designed by Steffen Schraut, a Düsseldorf based designer who grew up in his family's textile business.
Does Steffen Schraut make shoes and bags?
Yes, shoes and bags have been produced under licence since 2015, with shoes made by Shoe.Mission and bags by Miriade SpA.