WHITE BROS.
Gebr. Weis GmbH · Germany
WHITE BROS. is a German menswear label from Gebr. Weis, a tailored clothing company founded in 1936 in Kleinwallstadt. It offers blazers, jackets and coats for the modern man.
| Owner | Gebr. Weis GmbH |
|---|---|
| Company founded | 1936 |
| Headquarters | Kleinwallstadt, Germany |
| Focus | Blazers, jackets and coats |
| Website | gebr-weis.de |
What is WHITE BROS.?
WHITE BROS. is the contemporary menswear label of Gebr. Weis GmbH, a tailored clothing maker based in Kleinwallstadt, Bavaria, founded in 1936. The name plays on the company's own, as Weis brothers translates loosely into English as White Bros.
Products and positioning
Positioned as the newer, more fashion-led line for the modern man, WHITE BROS. focuses on:
- Blazers
- Jackets
- Coats
The label has become the company's most important brand, accounting for roughly two thirds of its sales, while the classic WEIS collection covers the basic tailoring range. Gebr. Weis also offers the freenamik suit concept and a sustainability line using largely recycled materials.
Distribution
WHITE BROS. is sold through menswear retailers and key accounts in Germany, Scandinavia, France, Austria, Switzerland and Italy, supported by agencies in these markets. Gebr. Weis also runs its own online shop and offers EDI ordering to trade customers.
Why it matters
Produced largely at the company's own audited site in Vietnam, with further partners in Turkey and India, WHITE BROS. shows how a long-established German tailoring house can refresh its offer with a younger label while keeping control of manufacturing.
Frequently asked questions
Who makes WHITE BROS.?
WHITE BROS. is made by Gebr. Weis GmbH, a German menswear company founded in 1936 in Kleinwallstadt.
What does WHITE BROS. sell?
WHITE BROS. sells modern men's blazers, jackets and coats.