School Rag
Philippe Bouloux group · France
School Rag is a French women's ready-to-wear brand belonging to the Philippe Bouloux group, which also owns Teddy Smith. It has moved from its denim roots towards a feminine, rock-inspired style.
| Group | Philippe Bouloux group |
|---|---|
| Group headquarters | Albi, France |
| Sister brands | Teddy Smith, Kiliwatch |
| Points of sale | 400+ |
| Website | school-rag.com |
What is School Rag?
School Rag is a French womenswear brand that has been part of the Philippe Bouloux group for around two decades. The group, headquartered in Albi in the south of France, also owns Teddy Smith and Kiliwatch.
Products and positioning
The brand started with a strong denim focus and has since shifted towards a more feminine, creative and rock-inspired style, with a slight move upmarket through better materials and a stronger identity. Its collections are designed in France and aim to reflect the personality of the women who wear them.
- Shirts, tops and T-shirts
- Jeans and trousers
- Jackets, knitwear, sweatshirts and coats
Production has been carried out in China, Italy and Portugal, and the brand has moved away from animal leather in favour of faux leather.
Distribution
School Rag has been sold through more than 400 points of sale, most of them in France and others in Spain, Italy, Switzerland and Canada, including stores of the group's multi-brand retailer Blue Box. It also sells through its own online shop.
Why it matters
School Rag illustrates how French denim-born labels have repositioned towards fashion-led womenswear to stand out in multi-brand retail.
Frequently asked questions
Who owns School Rag?
School Rag belongs to the Philippe Bouloux group, which also owns Teddy Smith and Kiliwatch.
What does School Rag sell?
School Rag sells women's ready-to-wear, including jeans, tops, knitwear and jackets, designed in France.