9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

De La Vali

United Kingdom

De La Vali is a London-based womenswear label, born in Ibiza and founded by Jana Sascha. It is best known for free-spirited, bohemian dresses.

Facts
FounderJana Sascha
OriginIbiza
AtelierWest London
First boutiqueMarshall Street, London
Main productDresses
Websitedelavali.com
Segment
Premium
Categories
Womenswear
Sales channels
Own storesE-commerceDepartment stores

What is De La Vali?

De La Vali is a womenswear brand described as Ibiza-born, with a development team at its West London atelier. Jana Sascha is its founder and creative director. The label is known for dresses with a free-spirited, bohemian aesthetic.

Products and positioning

Dresses are the main product, with listed prices of 230 to 590 pounds. Recent collections include Phoenix and La Isla for summer, and a spring and summer 2026 collection called Luna, inspired by the 1960s supermodel Donyale Luna. The brand is considering expanding into accessories and swimwear.

Distribution

  • Own website, delavali.com
  • Harvey Nichols as a stockist
  • A first London boutique on Marshall Street

Press coverage names Dua Lipa, Rita Ora, Kate Moss, Nicole Richie and Salma Hayek among the brand's admirers, and Salma Hayek is reported to have visited the Marshall Street store.

Why it matters

De La Vali shows how a destination-rooted label can grow from partywear into a London retail presence, combining online sales, department store distribution and its own boutique.

Frequently asked questions

Where is De La Vali from?

De La Vali is described as Ibiza-born and now develops its collections at a West London atelier.

Who founded De La Vali?

The brand was founded by Jana Sascha, who is also its creative director.

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