Edas
Edas is a Brooklyn accessories brand founded in 2013 by the designer Sade Mims. It makes handbags, jewellery and bucket hats, and reuses existing materials.
| Founded | 2013 |
|---|---|
| Founder | Sade Mims |
| Base | Brooklyn |
| Products | Handbags, jewellery, bucket hats |
| Website | edas.store |
What is Edas?
Edas is a sustainable accessories brand founded in 2013 by Sade Mims, its designer. It is based in Brooklyn, where the studio doubles as a shoppable showroom.
Products and positioning
The brand makes handbags, jewellery and hats:
- Handbags such as the Yshaia Bag, the Mini Belt Bag and the Maria, in soft leathers and vivid colours
- Abstract, expressionist jewellery
- Beaded bucket hats made with Cameron Tea
- Denim drops
Edas reuses existing materials, such as 1990s denim and jewellery that would otherwise be discarded. Mims says she does not design for trends, and the brand builds on nostalgia and timeless silhouettes. It also celebrates women and global cultures, and colourways include vivid yellow, bright pink and pea green.
Distribution
A 2021 Hypebae interview reported that Edas was launching at Saks Fifth Avenue in July 2021 and planned to expand into shoes, hospitality and food experiences.
Why it matters
Edas combines sustainability, reuse of materials and a designer-led identity in a small studio-based business.
Frequently asked questions
Who founded Edas?
Edas was founded by the designer Sade Mims in 2013.
What does Edas sell?
Edas sells handbags, jewellery and beaded bucket hats, made from soft leather and reused materials.