Seraphine
Next plc · United Kingdom
Seraphine is a London-based maternity wear brand founded in 2002 by French-born designer Cécile Reinaud. It designs clothing for pregnancy and postpartum and has been owned by Next since 2025.
| Founded | 2002 |
|---|---|
| Founder | Cécile Reinaud |
| Headquarters | London |
| Owner | Next plc (since 2025) |
| Awards | Queen's Award for Enterprise 2015, 2020 |
| Website | seraphine.com |
What is Seraphine?
Seraphine is a British maternity fashion brand headquartered in London. It was founded in 2002 by French-born designer Cécile Reinaud, who started the label after friends asked her to adapt their clothes during pregnancy.
Products and positioning
The brand offers more than 200 styles for pregnancy and postpartum, from everyday pieces to occasion wear:
- Dresses, tops, denim and knitwear
- Outerwear
- Evening wear and bridal gowns
- A Luxe Collection, launched in 2012
Seraphine gained wide attention when the Princess of Wales wore its designs, and its clients have included Angelina Jolie, Kate Winslet and Marion Cotillard.
Distribution
Seraphine has sold through its own website and stores in cities including London, Leeds, New York, Dubai and Paris, as well as stockists such as Galeries Lafayette, John Lewis and independent boutiques in the United States and Canada.
History
The company won the Queen's Award for Enterprise in 2015 and 2020. It entered administration in July 2025, after which the brand was acquired by Next.
Why it matters
Seraphine shows how a specialist maternity label can build an international profile through celebrity visibility and omnichannel retail, and how such brands are being absorbed by larger groups.
Frequently asked questions
Who founded Seraphine?
Seraphine was founded in 2002 by French-born designer Cécile Reinaud.
Who owns Seraphine?
Next acquired the Seraphine brand in July 2025 after the company entered administration.