8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Russell & Bromley

Next plc · United Kingdom

Russell & Bromley is a British footwear retailer and brand dating from 1873. According to Wikipedia, Next plc bought the brand and selected assets in January 2026 through a pre-pack administration.

Facts
Founded1873
FounderGeorge Bromley
OwnerNext plc (since January 2026)
HeadquartersLondon, United Kingdom
SegmentFootwear and accessories
Websiterussellandbromley.co.uk
Segment
Premium
Categories
FootwearBagsAccessories
Sales channels
Own storesE-commerce

What is Russell & Bromley?

Russell & Bromley is a British footwear brand and retailer that sells luxury shoes, women's handbags and men's belts. Its roots go back to 1873 in Lewes, East Sussex, where the shoemaker George Bromley worked; the Russell family business had begun in 1820 under John Clifford Russell.

Ownership

Wikipedia reports that Next plc bought the brand and selected assets in January 2026 through a pre-pack administration. This is a recent change, and details of the transaction should be checked against company announcements.

Distribution

The company traded historically through its own stores. Wikipedia states it has three UK stores, two in London and one in Stone, Kent, down from 43 stores and two concessions. A Dublin store on Grafton Street was announced in 2022.

Products and positioning

The range centres on women's and men's footwear, supported by handbags and belts. It sits in the premium segment and has long been associated with British high street shoe retail.

Why it matters

Russell & Bromley illustrates the pressure on mid-sized store-based fashion retailers, with a large reduction in the store estate followed by a sale out of administration. Its transfer to Next plc shows how a larger retail group can take on a heritage brand and its assets without taking over a full legacy store network.

Frequently asked questions

Who owns Russell & Bromley?

Next plc bought the brand and selected assets in January 2026 through a pre-pack administration, according to Wikipedia.

Where is Russell & Bromley from?

Russell & Bromley is from England. It traces its origins to Lewes, East Sussex, in 1873, and is associated with London.

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