14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

ROY ROBSON

Germany

ROY ROBSON is a German premium menswear brand from Lüneburg with roots dating back to 1922. It designs and produces menswear ranging from suits and formalwear to smart casual knitwear, shirts and sneakers.

Facts
Founded1922
HeadquartersLüneburg, Germany
SegmentPremium menswear
Trade fairPitti Immagine Uomo
Websiteroyrobson.com
Segment
Premium
Categories
MenswearFootwearAccessories
Sales channels
WholesaleOwn stores

What is ROY ROBSON?

ROY ROBSON is a premium menswear label based in Lüneburg in northern Germany. The company traces its history back to 1922 and describes itself as a brand that combines tradition with modernity, emphasising authenticity and integrity.

Products and positioning

The brand covers the full men's wardrobe, from formal to smart casual:

  • Suits, including slim-fit tailoring
  • Shirts, overshirts and knitwear
  • Trousers, coats and jackets
  • Sweatshirts, T-shirts and tracksuits
  • Sneakers

Unusually for a brand of its size, ROY ROBSON designs and produces its own clothing, and it names social responsibility as a core part of its corporate philosophy.

Distribution

ROY ROBSON presents its collections to international buyers at Pitti Immagine Uomo in Florence. In its home town of Lüneburg it has opened a concept store.

Why it matters

With more than a century of history, ROY ROBSON is one of the long-established German tailoring houses that have broadened from classic suits into casual and sportswear categories to follow the shift in how men dress for work.

Frequently asked questions

Where is ROY ROBSON from?

ROY ROBSON is a German menswear brand based in Lüneburg.

What does ROY ROBSON sell?

ROY ROBSON sells premium menswear including suits, shirts, knitwear, outerwear and sneakers.

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