Brave Soul
United Kingdom
Brave Soul is a British clothing brand for men and women that launched online in December 2011. It makes casual menswear and womenswear, and its products are sold on ASOS.
| Origin | United Kingdom |
|---|---|
| Launched | December 2011 |
| Website | bravesoul.co.uk |
| Launch model | Internet-only |
| Sold on | ASOS |
| Website | bravesoul.co.uk |
What is Brave Soul?
Brave Soul is a clothing brand for men and women. A December 2011 press release introduced it as a new clothing brand that hoped to win a share of the UK retail market, and described it as an internet-only firm with the website bravesoul.co.uk.
Products and positioning
The launch men's winter range included military-style jackets, padded gilets, drop-crotch jeans and checked shirts, and the brand said it was also experimenting with denim and knitwear. The women's range covered dresses, skirts, tops, trousers, jeans and jackets. ASOS currently lists Brave Soul T-shirts and co-ord sets in cotton.
Distribution
The brand began online and is now also sold through the ASOS marketplace, where its listings include cotton T-shirts in plain and striped styles and textured short-sleeve shirts.
Why it matters
Brave Soul is an example of an online-first British value label that started on its own website and later gained reach through a large fashion marketplace.
Frequently asked questions
Where is Brave Soul from?
Brave Soul is a British brand that targeted the UK retail market at its December 2011 launch.
What does Brave Soul sell?
Brave Soul sells casual menswear and womenswear, including jackets, jeans, shirts, T-shirts and dresses.