KUHO
Samsung C&T Fashion Group · South Korea
KUHO is a contemporary South Korean womenswear label owned by Samsung C&T Fashion Group. It is known for minimalist design and high material quality at competitive prices.
| Owner | Samsung C&T Fashion Group |
|---|---|
| Country | South Korea |
| Category | Contemporary womenswear |
| NYFW debut | September 2016 |
| Website | ssfshop.com |
What is KUHO?
KUHO is a Korean contemporary womenswear brand within Samsung C&T Fashion Group. Its identity is built on a signature minimalism, combining clean design with high-quality materials.
Products and positioning
KUHO offers women's ready-to-wear positioned in the contemporary segment. Under head designer Hyun Jung Kim, collections have mixed minimal shapes with elements such as sporty stripes, bold silhouettes and graphic colour combinations, using fabrics made in Korea.
- Minimalist women's ready-to-wear
- Seasonal collections built on Korean-made fabrics
- Contemporary price positioning
History
In September 2016 KUHO made its New York Fashion Week debut with a presentation in SoHo attended by buyers from retailers including Bergdorf Goodman and Lane Crawford, and ran a New York showroom to develop US distribution. A Neiman Marcus fashion director cited its material quality, competitive price and minimalist design.
Why it matters
KUHO is one of the Korean conglomerate-owned brands that have sought a place in international contemporary fashion. The brand is also known for its Heart for Eye campaign supporting medical care for blind and partially sighted children.
Frequently asked questions
Who owns KUHO?
KUHO is owned by Samsung C&T Fashion Group, the fashion division of Samsung C&T.
What is KUHO known for?
KUHO is known for minimalist contemporary womenswear made with Korean fabrics and high material quality.