HINDAMME
HINDAMME is a Saudi contemporary luxury ready-to-wear brand founded in 2016. Led creatively by Mohammed Khoja, it draws on Saudi culture through an East meets West concept and unisex styling.
| Founded | 2016 |
|---|---|
| Country | Saudi Arabia |
| Creative head | Mohammed Khoja |
| Concept | East meets West |
| Website | hindamme.com |
What is HINDAMME?
HINDAMME is a Saudi fashion label established in 2016 that describes its offer as contemporary luxury ready to wear inspired by East meets West. Its creative head is designer Mohammed Khoja.
Products and positioning
The brand's work often draws on Saudi culture, including Arabic-script prints and reinterpretations of the Al-Qatt Al-Aseeri pattern. It places strong emphasis on unisex styling across its collections. Recent pieces have included:
- Monochrome full-length dresses and silk button-downs
- Knit cardigans and fur sweaters
- Metallic boxy jackets and a floor-length leather coat
- Leopard and zebra print hats
Distribution
HINDAMME sells through its own online store and presents collections at events such as Riyadh Fashion Week, where in 2025 it showed its Hejaz Collection, a tribute to the Kingdom's western province.
Why it matters
HINDAMME is one of the labels shaping Saudi Arabia's emerging designer scene, translating local heritage into contemporary ready-to-wear for a regional and international audience.
Frequently asked questions
Where is HINDAMME from?
HINDAMME is a Saudi Arabian fashion brand founded in 2016.
What is HINDAMME known for?
It is known for contemporary luxury ready-to-wear with Saudi cultural references, an East meets West concept and unisex styling.