14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Les Deux

Denmark

Les Deux is a Danish menswear brand founded in Copenhagen in 2011. Starting from a single T-shirt, it now makes a full menswear range, accessories and kidswear, sold online, in stores and through international wholesale partners.

Facts
Founded2011
OriginCopenhagen, Denmark
TeamAbout 100 people
LinesMenswear, accessories, kidswear
Websitelesdeux.com
Segment
Premium
Categories
MenswearChildrenswearAccessories
Sales channels
E-commerceWholesaleOwn stores

What is Les Deux?

Les Deux is a menswear brand from Copenhagen, Denmark. It describes itself as an international brand with a team of around 100 people.

History

The brand was founded in Copenhagen in 2011 by two friends, a law student from the suburbs and a creative with roots abroad, who met in a Copenhagen bar. They started the label from a small apartment, and the first product was a T-shirt.

Products and positioning

From that starting point Les Deux has grown into a full menswear wardrobe, with a smaller kidswear line covering tops, bottoms and accessories.

  • Trousers, shorts and T-shirts
  • Polos, shirts and overshirts
  • Hoodies, sweatshirts and knitwear
  • Jackets and coats
  • Caps, shoes, bags, belts, scarves and ties

Distribution

Les Deux sells through its international online shop and its own stores, and supports retailers through a partner platform and B2B login for wholesale accounts.

Why it matters

Les Deux is one of the Scandinavian menswear labels that grew from a single product into an international brand by combining direct online sales with an extensive wholesale network.

Frequently asked questions

Where is Les Deux from?

Les Deux is a menswear brand founded in Copenhagen, Denmark, in 2011.

What does Les Deux sell?

Les Deux sells menswear such as T-shirts, polos, shirts, knitwear, trousers and outerwear, plus accessories and a kidswear line.

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