Amour Vert
Amour Vert is an American sustainable womenswear brand founded in San Francisco by Linda Balti and Christoph Frehsee. It makes wardrobe staples such as striped tees and dresses in sustainable materials and plants a tree for every T-shirt sold.
| Founders | Linda Balti, Christoph Frehsee |
|---|---|
| Origin | San Francisco, California |
| HQ | Los Angeles (since 2024) |
| Programme | A tree planted per T-shirt sold |
| Website | amourvert.co |
What is Amour Vert?
Amour Vert is a sustainable womenswear label from California, founded in San Francisco by Parisian-born designer Linda Balti and her husband Christoph Frehsee. Balti has summed up its philosophy as "You shouldn't sacrifice style for sustainability".
History
The brand built its following with wardrobe staples, particularly Breton-style striped tees, made from organic and low-impact fabrics and produced locally. In 2024, under chief executive Dominique Mikolajczak, Amour Vert unveiled a new logo and identity created with the Paris agency Malherbe, described as combining "French chic and Californian cool", and moved its headquarters from the Bay Area to Los Angeles.
Products and positioning
- T-shirts, including striped marière-style tees
- Dresses and wardrobe staples
- Sustainable materials and small-batch production
Since 2013 the brand has planted a tree for each T-shirt sold, with nearly 375,000 trees planted by 2024. Its ReAmour marketplace supports the resale of pre-loved pieces.
Distribution
Amour Vert sells online and through its own stores in California, including openings at Irvine Spectrum Center and Westfield UTC in San Diego in 2024.
Why it matters
Amour Vert is an example of a US brand that has made sustainability, resale and tree planting part of its core proposition while positioning itself in the premium lifestyle market.
Frequently asked questions
Who founded Amour Vert?
Amour Vert was founded in San Francisco by designer Linda Balti and her husband Christoph Frehsee.
Where is Amour Vert based?
Amour Vert moved its headquarters from the San Francisco Bay Area to Los Angeles in 2024.