R&M Richards
R&M Richards is an American womenswear label specialising in occasion and evening dresses. It is known for mother of the bride gowns, jacket dresses and beaded or sequinned long dresses in regular, petite and plus sizes.
| Country | United States |
|---|---|
| Category | Occasion and evening dresses |
| Signature | Mother of the bride dresses |
| Sizes | Regular, petite and plus |
| Retail | Dillard's and online platforms |
| Website | rmrichards.com |
What is R&M Richards?
R&M Richards is a US womenswear brand focused on occasion dressing. Its collections are built for formal events, with a particular emphasis on dresses for the mothers of brides and grooms and for evening functions.
Products and positioning
The line centres on long and short formal dresses with decorative detailing. Typical styles include:
- Long dresses with rhinestone trim, beading or hand-beaded chiffon sleeves
- Sequin and lace gowns, including mermaid silhouettes
- Jacket dresses and formal pantsuits
- Halter neck, caplet and printed chiffon styles
Many designs are offered in petite and plus size ranges as well as regular sizing, which reflects the brand's focus on a mature occasionwear customer.
Distribution
R&M Richards is sold through US department stores such as Dillard's and through large online retail platforms including Walmart's marketplace.
Why it matters
Occasionwear for weddings and formal events is a steady, specialised category within womenswear. R&M Richards is one of the labels that department stores rely on to cover it across a wide range of sizes.
Frequently asked questions
What does R&M Richards sell?
R&M Richards sells women's occasionwear, especially mother of the bride dresses, evening gowns, jacket dresses and formal pantsuits.
Where can you buy R&M Richards dresses?
R&M Richards dresses are sold through US department stores such as Dillard's and through online retailers.