CPS CHAPS
Jaspal · Thailand
CPS CHAPS is a Thai fashion brand launched in 1980 as an in-house label of the ready-to-wear group Jaspal. It sells clothing, shoes and accessories for women and men.
| Launched | 1980 |
|---|---|
| Parent group | Jaspal |
| Country | Thailand |
| Products | Apparel, footwear, accessories |
| Website | cpschaps.com |
What is CPS CHAPS?
CPS CHAPS is a Thai fashion brand owned by Jaspal, a Thai ready-to-wear company founded in 1947 by Jaspal Singh. Jaspal launched CPS CHAPS in 1980 as an in-house brand, and it has become one of the best-known homegrown fashion labels in Thailand.
Products and positioning
The brand designs fashion apparel together with footwear and accessories for women and men. It has also run collaborations, including a streetwear-oriented collection created with Thai personality Best Khamsing.
- Women's and men's apparel
- Footwear and accessories
- Streetwear collaborations
Distribution
CPS CHAPS sells through physical stores within Jaspal's retail network, which runs more than 400 stores in Thailand. It also operates an official online shop and benefits from Jaspal's omnichannel services such as chat-and-shop and delivery.
Why it matters
CPS CHAPS shows how a Thai group built a durable local brand that consumers see as a source of national pride, competing alongside international chains in the country's malls.
Frequently asked questions
Who owns CPS CHAPS?
CPS CHAPS is owned by the Thai ready-to-wear group Jaspal, which launched it as an in-house brand in 1980.
What does CPS CHAPS sell?
CPS CHAPS sells fashion apparel, shoes and accessories for women and men.