LUKE 1977
LUKE 1977 is a British menswear brand founded in 2001 by Simon Poole and Luke Roper and based in the West Midlands. It makes casual menswear, footwear and accessories, sold through its own stores, independent retailers and online.
| Founded | 2001 |
|---|---|
| Founders | Simon Poole, Luke Roper |
| Base | West Midlands, UK |
| UK company stores | 16 |
| Logo | Lion |
| Website | luke1977.com |
What is LUKE 1977?
LUKE 1977 is an independently owned menswear brand from the West Midlands in England, where all of its clothing is designed. It was co-founded in 2001 by Simon Poole and creative director Luke Roper, starting with a Prince of Wales grant and the founders' own savings.
History
The brand entered independent UK menswear retail in 2003, the same year its lion logo was introduced. It was named Young Fashion Brand of the Year in 2004 and has been nominated for the Drapers Menswear Brand of the Year award. In 2018 it became Principal Partner of Aston Villa FC, and it later served as official fashion partner of AFC Wimbledon.
Products and positioning
LUKE 1977 describes its style as contemporary British menswear with a working class edge. The offer includes T-shirts, polos, hoodies, jackets, knitwear, jeans and tracksuits, with plus sizes up to 6XL, alongside footwear, underwear, bags, fragrance and a junior line. Sub-labels include LUKE Sport and Terrace Division.
Distribution
The brand runs 16 company stores in the UK, outlet stores at Wembley and Springfields, and a standalone store in Jeddah, Saudi Arabia. It also sells through independent menswear retailers, Middle East partners and its own website.
Why it matters
LUKE 1977 is an example of a regional British menswear label that has combined wholesale, own retail and football partnerships to build a loyal customer base.
Frequently asked questions
Who founded LUKE 1977?
LUKE 1977 was co-founded in 2001 by Simon Poole and Luke Roper.
Where is LUKE 1977 from?
The brand is based in the West Midlands, England, where all its clothing is designed.