Kay Kraft
Kay Kraft is a Dhaka based Bangladeshi fashion house selling clothing, accessories, home textiles and handicrafts. It is known for handloom based products, sarees and panjabi for women, men and children.
| Base | Dhaka, Bangladesh |
|---|---|
| Focus | Handloom based fashion and crafts |
| Lines | Kay Kraft, YoungKay |
| Channels | Own outlets and online |
| Website | kaykraft.com |
What is Kay Kraft?
Kay Kraft is a fashion and lifestyle retailer from Dhaka, Bangladesh, described in the local press as one of the most renowned and authentic fashion brands in the city. It sells fashion wear, accessories, home textiles, handicrafts and handloom based products.
Products and positioning
The range spans the whole family and the home:
- Women: sarees, salwar kameez sets, kurtis, tops, shawls and unstitched fabric
- Men: panjabi, pajama, fatua, shirts, jeans and jackets
- Kids: clothing for newborns, girls and boys
- Bridal: sarees, sherwanis and panjabi
- Home: cushion covers, table runners, rugs, wall hangings and lamp shades
A separate line, YoungKay, is aimed at young men and women. The brand also releases occasion collections, such as ranges for International Mother Language Day, linking fashion to Bangladeshi cultural dates.
Distribution
Kay Kraft operates its own outlets in Dhaka, including stores in Wari in Old Dhaka and in Mohammadpur, and sells online through its website.
Why it matters
Kay Kraft is part of the group of Bangladeshi fashion houses that built domestic retail around handloom and local craft, combining clothing with homeware under one brand.
Frequently asked questions
Where is Kay Kraft from?
Kay Kraft is a fashion house from Dhaka, Bangladesh.
What does Kay Kraft sell?
It sells clothing for women, men and children, bridal wear, accessories, home textiles and handicrafts.