Ecstasy
Ecstasy is a Bangladeshi fashion brand founded in 1997 by Tanjim Haque and based in Dhaka. It sells men's and women's casual wear and accessories through about 20 outlets across Bangladesh.
| Founded | 1997 |
|---|---|
| Founder | Tanjim Haque |
| Headquarters | Dhaka, Bangladesh |
| Outlets | About 20 in Bangladesh |
| Sub-line | Tanjim Squad |
| Website | ecstasybd.com |
What is Ecstasy?
Ecstasy is a Bangladeshi clothing retailer founded in 1997 by Tanjim Haque, who is also its chief executive. The company is headquartered in Banani, Dhaka, and designer Asma Sultana is among its key people.
Products and positioning
Ecstasy offers men's and women's fashion with a focus on casual wear, alongside seasonal festive ranges.
- Shirts including flannels, graphic T-shirts and casual wear
- Hoodies, sweaters and winter wear
- Backpacks and accessories
- Eid and Pohela Boishakh collections
In its Autumn Winter 2024 season the brand introduced Tanjim Squad, a men's line carrying the founder's name, and it runs a customer loyalty programme.
Distribution
The brand operates around 20 outlets. In Dhaka these include stores in Bashundhara City, Jamuna Future Park, Banani, Dhanmondi, Mohammadpur, Uttara and Wari. Outside the capital it has stores in Chittagong, Khulna, Sylhet, Comilla, Feni, Mymensingh and Narayanganj, and it also sells online.
Why it matters
Ecstasy is one of the established domestic fashion brands in Bangladesh, a country better known internationally as a garment exporter, and shows the growth of local branded retail for Bangladeshi consumers.
Frequently asked questions
Who founded Ecstasy?
Ecstasy was founded in 1997 by Tanjim Haque, who also serves as its CEO.
Where is Ecstasy from?
Ecstasy is a Bangladeshi fashion brand headquartered in Dhaka.