State and Liberty
State and Liberty is an American menswear brand founded in 2015 in Ann Arbor, Michigan, by Steven Fisher and Lee Moffie. It makes athletic-fit dress shirts and other menswear in performance stretch fabrics.
| Founded | 2015 |
|---|---|
| Founders | Steven Fisher, Lee Moffie |
| Headquarters | Ann Arbor, Michigan |
| Stores | 30+ in the US, 1 in Canada |
| Website | stateandliberty.com |
What is State and Liberty?
State and Liberty is a menswear company headquartered in Ann Arbor, Michigan. It was founded in 2015 by Steven Fisher and Lee Moffie, both University of Michigan alumni, who serve as joint chief executives. The founders started the brand because conventional dress shirts did not fit their athletic build.
Products and positioning
The core product is the athletic-fit dress shirt, offered in moisture-wicking and wrinkle-free styles. Its signature Pro Performance Fabric blends polyester with spandex for stretch. In 2017 the brand added polo shirts, long-sleeve polos and overcoats.
Distribution
State and Liberty began online and has expanded into physical retail, with more than 30 stores in the United States and one in Canada, following pop-up locations in Boston and Washington, D.C. in 2017.
Why it matters
State and Liberty is a clear example of a digitally native menswear brand built around a fit problem for a specific customer, then scaled through its own store network.
Frequently asked questions
Who founded State and Liberty?
State and Liberty was founded in 2015 by Steven Fisher and Lee Moffie, both University of Michigan alumni.
What is State and Liberty known for?
The brand is known for athletic-fit dress shirts made from stretch performance fabric.