Hanwag

Hanwag is a German maker of mountaineering, hiking and trekking boots, founded in 1921 in Vierkirchen, Bavaria. According to Wikipedia it has been part of Fenix Outdoor since 2004. It is a long-established name in specialist outdoor footwear.

What is Hanwag?

Hanwag is a German outdoor footwear brand that describes itself as carrying on Bavarian craftsmanship since 1921. It is best known for mountaineering and hiking boots.

History

The company was founded by Hans Wagner in Vierkirchen, Bavaria, in 1921. According to Wikipedia, it supplied leather ski boots for the 1936 Winter Olympics in Garmisch-Partenkirchen. The factory was looted during the war and the business restarted under the Hawa name before becoming Hanwag. In 2004 it was sold to the Swedish Fenix group, and the brand is described as part of the Fenix Outdoor concern.

Products and positioning

The official website organises the range into several categories:

• Trekking and hiking
• Mountaineering, including alpine, rock and approach footwear
• Outdoor lifestyle
• Hunting
• Special fits, such as wide and bunion-friendly lasts

Hanwag sells for men and women and also offers socks, care products and laces. Its site links to sustainability information including resoling, and to a list of preferred cobblers, which points to a focus on repairable footwear.

Why it matters

Hanwag is one of the older specialist mountain boot makers in Germany and belongs to a Nordic outdoor group that also includes other well-known outdoor brands. For retailers and analysts, it is a reference point for premium technical hiking and mountaineering footwear from Central Europe.

Frequently asked questions

Who owns Hanwag?

Hanwag is part of the Fenix Outdoor group. According to Wikipedia, it was sold to the Swedish Fenix group in 2004.

Where is Hanwag from?

Hanwag is from Germany. It was founded in 1921 by Hans Wagner in Vierkirchen, Bavaria.

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