PURSCHOEN
PURSCHOEN is a German cashmere accessories label designed in Hamburg. It makes scarves, shawls, bandanas and beanies in pure cashmere, hand-felted and finished with a special washing technique.
| Base | Hamburg, Germany |
|---|---|
| Material | 100 percent cashmere |
| Fibre origin | Mongolia and Tibet |
| Standard | The Good Cashmere Standard partner |
| Website | purschoen.de |
What is PURSCHOEN?
PURSCHOEN is a cashmere accessories label whose designs are created in a studio in Hamburg, Germany. The brand presents its work as a blend of tradition and modern elegance, with designs developed by its own designers rather than taken from archives.
Products and positioning
The collection centres on scarves in 100 percent cashmere, with fibres sourced from Mongolia and Tibet. The range includes:
- Plain, printed and slim cashmere scarves and shawls
- Bandanas, neckerchiefs and triangular scarves, including felted versions
- Beanies
- Gift and care items
Pieces are hand-felted and finished with a special washing technique that gives them a soft handle, without chemical additives, so that each piece is unique. PURSCHOEN is a partner of The Good Cashmere Standard by the Aid by Trade Foundation, which covers animal welfare, fair conditions for farmers and workers and environmental care.
Distribution
The brand sells through its own online shop and through fashion and concept stores in Germany, as well as international platforms such as Wolf and Badger.
Why it matters
PURSCHOEN is an example of a specialised German accessories label building a premium position around one material and a distinctive finishing process.
Frequently asked questions
Where is PURSCHOEN from?
PURSCHOEN is a German label whose cashmere designs are created in Hamburg.
What does PURSCHOEN make?
PURSCHOEN makes hand-felted cashmere scarves, shawls, bandanas and beanies.